Wal-Mart and Carrefour’s Supply Chain Management Strategies in China

نویسندگان

  • Li-xia XU
  • Qi XU
  • Xu LIU
چکیده

Supply chain management is a key of retail enterprises survival and development. For a better understanding, we intended to illustrate this concept with the case of Wal-Mart and Carrefour in China. In this article, we focused on the Wal-Mart and Carrefour’s supply chain management strategies in China, introduced the supply chain management from four parts. “Customer is the first consideration!” and “Thinking global and acting local” are also pertinent to application in the management of supply chains. Managers may identify key processes and consider the possible contributions of each to the efficiency of their own chains. Through comparisons of supply chain management between Wal-Mart and Carrefour’s strategies in China to give Chinese local retail enterprises enlightenment, and should help those wishing to explore the uniqueness of the Chinese market and the challenges that will be encountered when expanding their businesses in China.

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تاریخ انتشار 2014